About Us
It all started thirteen years ago when we met each other under a beautiful oak tree in Wellington, South Africa
What started as a friendship, soon became more and we moved in together in the vibrant city of Amsterdam. We were surrounded by interesting people, had promising careers ahead, and a comfortable lifestyle. However, having both grown up in the countryside, we missed that funny place outside the city – where we learned how to play – called nature.
After years of fantasizing about a life in South Africa, we decided to pursue our dream. In 2019 we changed our lifestyle and stepped into the unknown by moving back to the place where it all began.
While living in one of the roughest, but at the same time trendiest places on earth, we realized we missed something: A pair of boots we could wear in every casual setting.
This experience inspired us to establish ROF, the South African word for rough. A brand that stands for freedom, (outdoor) adventure and of the beaten track. Unpolished, firm and timeless boots, handmade by passionate local craftsmen. A way to bring handcrafted pieces from South Africa to the world.
Our Mission
“We aim to unite people that dream and live adventure, big or small. To inspire to find adventure in the everyday, to go outside, meet new people, live slowly, try new things, open your hearts, think of others, learn along the way, do good”
Our dream
“To one day invite you for a true ROF experience and roam the African land…breathe in nature all day and end it with good food and people.”
Until then, we take you with us on our journey of all that adventure brings us. From discovering Africa and the rest of the world, a visit to the ROF workshop, and interviews with fellow adventure seekers.
Our dream
“To one day invite you for a true ROF experience and roam the African land…breathe in nature all day and end it with good food and people.”
Until then, we take you with us on our journey of all that adventure brings us. From discovering Africa and the rest of the world, a visit to the ROF workshop, and interviews with fellow adventure seekers.
ADVENTURE GUIDE
Discover
Adventure is at the heart of every journey. Our guide shares stories, tips and inspiration from our own adventures to take you further - wherever your footwear may roam.
Fly with Us, SA
Habitas, Namibia
Lovella, Andorra
Grain Fields, SA
Our Wedding, SA
First Flight, SA
