THE PEOPLE BEHIND ROF-STYLE

Meet our team

These are the people who work with a lot of passion and dedication to shape every detail of your boot to perfection.
Once you unpack your ROF boots, please check whose name is on the tag to find out who’s the maker of your pair of boots

Laura

Founder

I have dreamed of a life in South Africa ever since I came here as a little girl. The feeling of freedom and calm became permanent when Leo and I decided to leave our (corporate) careers and permanently move to South Africa. And with freedom came beautiful adventures that led to the establishment of ROF-Style. I hope that you find a little bit of adventure in the everyday and that you will treat your ROF’s with as much love as they were made.

Leopold

Founder

I am an adventurer at heart and wish to spend as much time as possible outside. These boots are designed to do just that and I am very proud that we have succeeded in developing a leather boot from the Nguni breed. This was a requirement for me considering the strength of the leather. Working with a small team of passionate and skilled people gives me so much energy, the speed in which we can make adjustments is amazing.

Telisha

Creative Assistant

I’ve always loved ROF for its ethos –
“living for experiences over things” (and of course, the fact that it’s the hottest boot). I was so stoked to join the ROF team, it just felt like the stars were aligning and that I would finally be doing something fulfilling. So far I’ve tapped into my most adventurous self, going on road trips, meeting new people, learning new skills, and creating up a storm. I feel very blessed to be on this journey with such an epic team!

Juul

Warehouse Manager The Netherlands

Julia and Laura go way back! They have been friends since the age of 10 and coming from a background in TV productions whilst also raising 3 kids (hello multitasking skills), we knew she was the right fit to coordinate our warehouse in Putten (Holland). Oh, and when you want a personalized fitting, she is your girl. Send an email to julia@rof-style.com to make an appointment.

Abey

Warehouse Manager South Africa

When we moved to Riebeek Kasteel about 1,5 year ago we were looking for someone that could help us around the house. We soon realized that Abey was capable of way more and we asked him to run our warehouse in South Africa.

Laura

Social Media Manager

 

We loved her content from the moment she ran our Insta account for a weekend take-over. And in a world where you don’t matter without a dance video on TikTok we are happy to have someone on board who knows the in’s and out’s of creating fun content – without getting us to dance 😉

Jones

Craftsman

ROF-Style has done a lot for my career. Due to my experience working with leather and making the boots for 2 years I am now overseeing the process and managing the team

Ashley

Craftsman

I am grateful to work for ROF-Style. This way I can provide for my family with a steady income

Melissa

Craftswoman

I am the only woman at the ROF workshop but I am proud of that. The men leave the detail work up to me and I love to add the final touches. 

Henri

Craftsman

At work I can be myself. I had the opportunity to learn a skill and find a steady job that I really like

Siphiwe

Craftsman

ROF Boots are made by South Africans, in South Africa and with South African materials, I am happy to be a part of that and I hope many more people will buy local products to support.

Vincent

Craftsman

It’s important these boots are made well so they last for years. I love precision work and I train newcomers in craftsmanship step-by-step.

Flynn

Sales Team

The boots allow me to take the road less traveled and by working at the market I make sure other people get to take that road too!

Aimee-Li

Sales Team

I enjoy working for ROF because supporting sustainable & local practices makes my heart full! And I obviously adore their boots! The business is small and inter-connected which makes working for them familiar and an absolute pleasure. 

Rebecca

Sales Team

I love working at ROF-Style not only because of the amazing product and brand aspirations but because I get to represent a brand that is adored by so many loyal customers and I get to see first hand, through interacting with the customers, what the brand means to people.

Charlotte

Sales Team

As a student, I’m grateful to work in an environment that supports my education. I love being able to continue my learning during quiet periods while still gaining valuable experience and connecting with customers. There’s something so satisfying about “studying in style.

Aleacia

Sales Team

It’s a dream come true, going from a loyal customer to being part of the ROF team. This brand embodies everything I love, support, and believe in. The ROF brand truly captures the essence of the South African spirit and resilience. Adventure truly does start with these boots.

Cate

Social Media Assistant

I’m proud to be a social media assistant for ROF Style Boots!

My passion for travel fuels my creativity, allowing me to blend my love for fashion with the stories I tell through our brand. I absolutely LOVE ROF boots for their perfect combination of style and comfort—whether I’m exploring a new city or hitting the trails, they keep me looking chic while providing the support I need. I adore connecting with brands that share my values and aesthetics, and I thrive on bringing their stories to life while inspiring others to embrace their style and celebrate the journey!